The idea to promote a local racetrack was something that had been on the minds of the group of Kyle Roose, Doug Sande, Brian King and Josh Omans for awhile, so when the opportunity to do so with the Hancock County Speedway in Britt, they jumped at the chance.
Taking over for longtime promoter Joe Ringsdorf, the group, known as 4 Wide Promotions, has stepped right in and is learning along the way.
“The transition period has been a learning experience,” Omans said. “We have had to learn a lot about what makes a race night happen. Concessions, beverages, sanctioning are just some of the things that we don't have a background in. We have been fortunate to be able to work with the right people who do have experience in those areas that really make those areas run smooth.
“There is still a learning curve and there will be for a long time.”
Behind-the-scenes things aside, the group’s main focus has been on what it should be at a racetrack — the racing.
Prior to the year, work was done on improving the entries and exits of all corners, especially on the top of Turn 2.
They’ve also moved the races back to their traditional Friday night, something that has been met with a great reception, Omans said.
In addition to those steps, work has been done on improving the fan experience, which includes closed-circuit TVs around the facility so fans don’t miss a second of the action when they head to the concession stands. Additional TVs are located in the beer garden and VIP booths. Also a kids zone, which features a large sand box with diggers, a chalkboard wall and trucks, has been added behind the south grandstand.
One of the most important things is making sure the tracks’ marquee specials continue to thrive. Those include the Night of 1,000 Stars, Night of 10,000 Stars, the Sport Mod Nationals and Mike and Barb Schroeder's Salute to Veterans.
“The track and these events are a huge part of not only Britt and Hancock County but also North Iowa in general,” Omans said. “The track and events bring a lot of people to the area throughout the year, and it is huge for the economy of the area. It is also important because of the history of the track and the events that they continue for the years to come.”
Those seeking more information on the track can visit hancockcountyspeedway.com or find it on Facebook and Twitter and Instagram (@hcspeedway).
All changes aside, the group just wants Hancock County Speedway to be one of the premier dirt tracks in the state.
“We want to maintain solid car counts and fan counts and we want to provide an excellent track for drivers and fans that is conducive to great racing,” Omans said. “It is also very important to us to be a part of the community not just in it.”