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Tradehome 1

Quincy Radloff, store manager for Tradehome Shoes' Mason City location at the Southbridge Mall, talks about the company's decision to close the store this week.

MASON CITY | Tradehome Shoes' last day of business at Southbridge Mall will be Saturday.

Tradehome, currently housed in the northern wing of the mall, had seen a decline in sales in recent years, according to store manager Quincy Radloff.

Radloff said he received a call from the company's corporate headquarters in Cottage Grove, Minnesota, that he would have to close later this month.

Tradehome operates 115 stores in more than a dozen states nationwide, according to Radloff. Its Mason City location has been open 33 years and is one of the original Southbridge Mall stores. 

Radloff, who began managing the Mason City location in the beginning of last year, declined to state how much sales had dipped since he started.

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The Tradehome Shoes store at Southbridge Mall will shutter its doors on Saturday.

When pressed further on the subject, he stated: "It was higher than five percent, I can tell you that."

Most of the Tradehome Shoe Stores are concentrated in Iowa, Minnesota and Wisconsin, according to Radloff. He said he will be returning to his hometown of Madison, Wisconsin, and will hopefully be working in a Tradehome location there.

Radloff, who was trained by the company in Madison, said his store closing isn't a sign more locations will close.

"We're growing as a company," he said.

Tradehome is the first mall merchant to announce its exit in 2018. Last year, two stores and one restaurant announced plans to close.

In December, Subway shut down after 24 years at the mall. It will be replaced by The Sub Marine Soups and Sandwiches, which Mr. Taco and Mr. Churro owner Luis Garcia plans to open soon.

Citing declining sales due to e-commerce, Book World announced in November it was shutting down its entire 45-store chain, including its Southbridge Mall store.

After filing for Chapter 11 bankruptcy protection in March, Vanity announced it was closing all of its 137 women's clothing stores in 27 states, including its store in downtown Mason City. 

Storefronts for Book World and Vanity remain vacant. 

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Contact Steve at 641-421-0527 or on Twitter @Steve_Bohnel.



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