Petunias & Pixie Dust Boutique wins statewide business award

Petunias & Pixie Dust Boutique wins statewide business award

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Petunias & Pixie Dust Boutique of Osage is the winner of the SBDC’s statewide December Small Business of the Month Award.

Petunias & Pixie Dust Boutique is an online boutique and pop-up store based in Osage. Owners Lacey Huisman and Michele Johnson opened the online boutique in October 2017, providing their community a local online option of attractive and affordable clothing.

They began selling directly to their customers using Facebook. Word of mouth, local ownership, and an instinct for selecting unique, well-priced apparel made Petunias & Pixie Dust Boutique immediately popular.

“We use Facebook Live to talk about new products and feature our favorite things, but we also just chat,” owner Michele Johnson said. 

Petunias & Pixie Dust

Lacey Huisman and Michele Johnson, owners of Petunias & Pixie Dust.

Since beginning their online boutique, Huisman and Johnson have also held private parties, and have opened a pop-up shop in downtown Osage. They worked with Brook Boehmler of the North Iowa Area SBDC, as they transitioned to adding the pop-up shop. They also enrolled in Venture School, a seven-week entrepreneurial training program taught by the University of Iowa on the NIACC campus.

“Lacey and Michele have built a successful local business that fulfills an important niche in rural Iowa by challenging the retail status quo and using innovative methods to reach and serve their customers,” said Brook Boehmler, regional director, North Area Iowa SBDC.

For more information about Petunias & Pixie Dust Boutique, visit or on their Facebook page at

America’s SBDC Iowa is an outreach program of Iowa State University’s Ivy College of Business and the Office of Economic Development and Industry Relations.

For more information on America’s SBDC Iowa programs or services, call 515-294-2030 or visit,, or @IowaSBDC on Instagram and Twitter.


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