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dalayne germundson

DaLayne Germundson said his auto sales location is bigger and is in a better location. 

MASON CITY | Mason City Auto Sales needed more room, so it moved from 18 N. Monroe Ave. to 615 N. Federal Ave., site of the former Velvet Touch Car Wash.

With 18 years of experience, owner DaLayne Germundson started the business in May 2013. The new location now has more than 8,000 square feet inside the building, plus it is a better location with more traffic, Germundson said.

This month, he will begin putting in smaller windows and lower the ceilings to help with energy costs. He will rent out storage in the building for campers, motor homes and cars. 

All cars are checked out, Germundson said, and are offered in a wide price range. Some cars are purchased locally; others are from wholesale dealers.

Germundson checks out cars and takes issues to his mechanic. Cars also receive detail work.

Germundson, who sees himself having another car lot in Mason City within the next two years, believes honesty is the main quality in building a business.

“Being honest and fair will carry you and people will find out,” he said, adding that word of mouth is best and that newspaper advertising really helps sales.

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Germundson also is proud of his work on autism awareness through Special Kids, Special Love, a non-profit organization which helps with love, support and advocacy. The symbol, a puzzle piece, is on anything he owns. Holders for license plates have “Autism Speaks” on them. The symbol is also on the location sign and business cards.

His involvement came from working with his 10-year-old autistic son who was diagnosed at 16 months. Previous to that, he seemed to be developing normally, walking and talking, but regressed to being silent.

Last year, Germundson donated a vehicle for an autism benefit and he is planning to donate more this year, upward of $9,000 he said. From the benefit last year, $6,000 was raised for Mason City schools for the needs of autistic and special-needs students.

In helping his son, Germundson said, he has turned more to religion and his demeanor is softer, adding to a belief in helping people in need. 

Racing cars is also a family tradition, including extended family. Nephew Kyle Germundson got married on a Saturday and won a race on Sunday, and that generated newspaper coverage.

J.J. Wise races for him.

“The whole car is one big puzzle piece,” Germundson said, reflecting the puzzle piece that represents Autism Awareness.

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