BRITT | Family, friends and the small town support were all things that drew Dr. Brady Wilson, and his wife, Hilary, back to their hometown to start a business.
The couple, 2008 graduates of West Hancock, opened Victory Chiropractic at 233 Main Ave. S. in Britt in August.
“We do things a little bit different than what most people are kind of used to and we’ve got a pretty good response to that, so we’re grateful for the support, especially from the community and the surrounding communities,” he said.
After graduating from West Hancock, Wilson attended Central College in Pella and earned an exercise science degree before he and Hilary returned to Britt for a year and a half, where he served as a strength and conditioning coach for individuals.
“Pretty much everyone that I went to school with in college are strength coaches around the country, and there aren’t many opportunities for that around here really,” he said.
But Wilson, knowing him and his wife wanted to live near their families, decided to pursue a different path.
While getting an adjustment, a chiropractor suggested he check out Palmer College of Chiropractic in Davenport since he had always had an interest in the body and how it works.
He did, and in February 2017, he graduated after 10 trimesters, including a five-month internship in Colorado, and returned to Britt.
In June, after compiling a running list of available commercial properties in the area for a few years, Wilson purchased the old Casey’s General Store building on Main Avenue South with the assistance of Britt Industrial Development Corp., or BIDCO.
“Basically, it had everything but the merchandise,” Hilary said about renovating the space to accommodate a chiropractic office.
The couple, with the help of their family and friends, did most of the work themselves to ensure the convenience-store-turned-chiropractic-office was “a warm welcome place” for children and families.
“We wanted to make it a family environment as best we could,” Wilson said.
On Aug. 28, the chiropractic office opened.
The office features a waiting room, a children’s playroom, an X-ray room and three patient rooms accented with warm colors and rustic décor. Patient testimonials line the walls.
Along the ceiling of the waiting room are dozens of paper links with handwritten names connected together representing children who’ve received an adjustment at Victory Chiropractic, including the Wilsons’ 1-year-old daughter, Everly.
“Chiropractic is very safe and very gentle for all ages…It is for everybody,” he said. “You don’t need aches and pains to get benefits from chiropractic.”
During his undergrad, Wilson, who was relying on ibuprofen to ease his body’s aches and pains, thought of chiropractic as pain management, but he said it’s more than that.
At Victory Chiropractic, Wilson uses the torque-release technique to provide adjustments without the “bending, twisting, popping and cracking” and facilitate the body’s natural healing process.
“We focus on the function of the body, and we use technology to see how the body’s functioning and come up with a plan for each person individually,” he said. “The body has that natural ability to heal, and everyone’s going through different stressors in their life, so we want to be able to personalize that for everyone.”
Wilson said educating his patients about chiropractic and how the body functions so they can make informed decisions is “a very big part” of his job.
Victory Chiropractic has seen patients within a 30-mile radius of Britt, and Wilson said it’s been fun meeting new people and seeing familiar faces as a small town business owner.
It’s his hope, as well as his wife’s, to use the chiropractic office to make an impact within the community.
“We think the best way to do that is not only by having success here as a business, but by giving back to the community with things, like we’re doing a canned-soup drive and we have other things planned,” Wilson said.