AMES – When the Iowa State football team enters Jack Trice Stadium tonight to face Texas in an ESPN televised game, the players will be sporting a “Cyclone” helmet decal.

It is the latest step in Coach Matt Campbell’s transformation of the Cyclone football identity.

The new Cyclone logo was created by Joe Bosack & Co. this summer to serve as a nickname logo for the athletics department. The I-State mark will continue to be Iowa State’s primary athletics mark. The athletics department will also continue to include logos of Cy as a mascot mark in its portfolio.

Iowa State’s sports teams have been known as the Cyclones since 1895 when Coach Pop Warner’s team upset Northwestern 36-0 and a Chicago Tribune headline the next day reported “Struck by a Cyclone: It comes from Iowa and Devastates Evanston Town.”

Iowa State has used various forms of Cyclone marks occasionally in its history. But, officially adding a Cyclone symbol that depicts the school’s long-time nickname this season is a significant brand enhancement.

-- Iowa State Sports Information

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