Pamela Anderson has written a letter to over 800 Canada Goose employees urging them to use their positions to put pressure on the company to stop selling fur from coyotes.
The former 'Baywatch' actress is campaigning to put an end to the coyote fur trade due to the cruel way in which the pelts are acquired with the wild Canidae animals often left suffering in traps for days before being shot or bludgeoned to death.
Pamela - who was born in Ladysmith, British Columbia, Canada - has targeted Canada Goose because the winter clothing manufacturer uses coyote fur on the hoods on some of their jackets and she hopes by emailing the staff members they can convince bosses to stop making clothes with the material.
In her note, the 50-year-old animal rights campaigner writes: "Despite what your employer might tell you, the traps used to catch wild coyotes whose fur is used to trim Canada Goose's coats crush the animals' necks or snap shut on their legs, often cutting to the bone. The coyotes can struggle and suffer for days in a trap, and those who don't die from exposure to the elements, blood loss, infection, or attacks from predators are shot or bludgeoned to death when the trapper returns. Victims desperate to free themselves from traps - some of whom are mothers with starving pups waiting for them - will even attempt to chew off their own limbs.
"There are no regulations in the fur trade that prevent this kind of suffering, but there are many beautiful, innovative materials that we can use instead of fur. That's why hundreds of major designers and retailers - including Arc'teryx, Giorgio Armani, Helly Hansen, The North Face, Patagonia, Ralph Lauren, and REI - have already eliminated fur from their lines and use luxe modacrylics and other innovative materials that are just as warm and beautiful as animal fur without any of the cruelty. "Please, use your insider advantage to urge Canada Goose to make the simple transition to using exclusively animal-friendly faux fur or remove the fur trim entirely. It would be a move that millions around the world would support, and I'd be the first to celebrate such news."
Pamela's effort is being supported by PETA (People for the Ethical Treatment of Animals) who have substantiated her statements of suffering endured by coyotes.
Her actions follow those by actor Justin Long, who went undercover inside a Canada Goose store, and actress Maggie Q, who led a protest outside the company's Toronto headquarters, calling for coyote fur use to end.