MASON CITY — The Wonder Bread and Hostess outlet store, 1539 N. Federal Ave., Mason City remained open on Friday with its future unclear after Hostess Brands Inc. announced on Friday it was going out of business, closing plants, laying off its 18,500 workers and putting its brands up for sale.

A worker at the store declined to comment about the situation and Hostess Brands corporate media contacts did not immediately return Globe Gazette emails on Friday.

It’s also unclear how the decision will impact North Iowan’s ability to get Twinkies, Wonder Bread, Ding Dongs and other Hostess brands.

“We don’t know yet what will happen,” said Mike Winblade, store director of Hy-Vee West, Mason City. “We still have product right now, but I don’t foresee us getting anymore in the near future.”

As of late Friday morning he said there hadn’t been a rush of customers stocking up on any of the brands.

Hostess Brands Inc. said it’s going out of business after striking workers across the country crippled its ability to make its Twinkies, Ding Dongs and other snacks.

The company had warned employees that it would file a motion with U.S. Bankruptcy Court Friday seeking permission to shutter its operations and sell its brands if plants hadn’t resumed normal operations by a Thursday evening deadline. The deadline passed without a deal.

The closing would mean the loss of about 18,500 jobs.

“I don’t know if they thought that was a bluff,” CEO Gregory Rayburn said on CNBC on Friday. He said the financial impact of the strike makes it “too late” to save the company even if workers have a change of heart. That’s because the clients such as retailers decide to stop carrying products when supplies aren’t adequate.

Rayburn said he’s hopeful that the company will find buyers for its roster of about 30 brands, which include Ho Hos, Dolly Madison, Drake’s and Nature’s Pride snacks. The company books about $2.5 billion in sales a year.

Hostess, based in Irving, Texas, said its stores will remain open for several days to sell remaining products. Operations at its 33 factories were suspended Friday. The privately held company filed for Chapter 11 protection in January, its second trip through bankruptcy court in less than a decade.

The move comes after thousands of members of the Bakery, Confectionery, Tobacco Workers and Grain Millers International Union went on strike last week after rejecting a contract offer that slashed wages and benefits in September. The bakers union represents about 30 percent of the company’s workforce.

Rayburn said the union’s leadership had misled members into believing there was a buyer in the wings who would rescue the company. He said the union hadn’t returned the company’s calls for the past month.

A union representative did not immediately return a call seeking comment.

Hostess had said earlier this week that production at about a dozen of its plants were seriously affected by the strike. Although many workers decided to cross picket lines, the company said it wasn’t enough to keep operations at normal levels. Three plants were closed earlier this week.

Hostess had already reached a contract agreement with its largest union, the International Brotherhood of Teamsters. The Teamsters had urged the bakery union this week to hold a secret ballot on whether to continue striking.

Hostess said the company is unprofitable under its current cost structure, in large part because of union wages and pension costs. Rayburn said in a statement on the company website that all employees will eventually lose their jobs, “some sooner than others.”

“Unfortunately, because we are in bankruptcy, there are severe limits on the assistance the (company) can offer you at this time,” Rayburn wrote.

Hostess, founded in 1930, was fighting battles beyond labor costs. Competition is increasing in the snack space and Americans are increasingly conscious about healthy eating.

— By Globe Gazette Laura Bird and The Associated Press

(5) comments


My guess is the outlet store will stay open until there's no product to sell and no more coming in.

Anonymous Citizen
Anonymous Citizen

Too bad the Bakers Union was foolish and did not listen to the Teamster now some 18,500 workers will no longer have a job.


In 2011 they took concessions and 4 executives got raises of 75% plus. Little debbie put them out of busisness by offering quality comparable products at a cheaper price. Don't blame the workers for the idiotic management of this company. They are not saying a thing about the cost of corn syrup and corn based products skyrocketing because of ethanol. It all adds up.


To the government school graduate below, ethanol production's contribution to the cost of corn syrup is nill. Our own ISU estimates that if the ethanol mandate was waived is would save households from $2 to $22 per year in food costs. Conversely, the presence of ethanol in gasoline reduces the price by 10 to 20-cents per gallon, saving drivers $150-$300/year. I'll take the ethanol, thank you.


BT they tell you what you save through ethanol. But they do not tell you what they cost you in everything you buy. Look at the price of soft drinks and the price of meat. When ever you find alternatives to use food sources for fuel and other products the consumer is going to pay for it.You may be saving $.20 a gallon on fuel but you are paying $1.50 to $2.00 more for a pound of hamburger. Also bacon that was $2/lb is now $4/lb. Even Brazil knew to use the byproducts for celluostic ethanol.

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