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Hammers & Heels 1

Jocelyn Demitros models a dress design titled The Fencinator for Diamond Jo Casino at the annual Hammers & Heels for Habitat fashion show at Music Man Square in Mason City in April 2017. 

CHRIS ZOELLER, The Globe Gazette

MASON CITY | An evening where construction meets couture will return to Mason City for its third year.

Hammers & Heels for Habitat — Habitat for Humanity of North Central Iowa’s largest annual fundraiser — is Thursday, April 26, at The Music Man Square, 308 S. Pennsylvania Ave., and will feature a fashion show, live and silent auctions and food and drinks.

“We wanted an event where people can go out and have a lot of fun ... and know they’re supporting a good cause,” said Melissa Schoneberg, Habitat for Humanity of North Central Iowa executive director.

A pre-party will start at 5 p.m. with drinks and food from 1910 Grille and food trucks, and desserts from Hy-Vee East. The fashion show begins at 6:30 p.m.

This show will feature 10 construction-material dresses made by area businesses.

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Kara Ruge models a dress design titled More Than a Home for Habitat for Humanity at the annual Hammers & Heels for Habitat fashion show at Music Man Square in Mason City in April 2017. 

Wire, fencing, house wrap, duct tape, hardware and landscape materials are among the expected dress components.

“(The dresses) are amazing,” Schoneberg said. “From a distance, you can’t tell they’re made out of construction materials.”

Participating businesses are Paint Me Gourmet, Crown Point Builders Inc. of Garner, Dean Snyder Construction of Clear Lake, MBT Bank, Diamond Jo Casino of Northwood, Floor to Ceiling, WWA Architecture + Planning, Hy-Vee East, Market 124 and Habitat for Humanity.

A panel of judges will award prizes in five categories and the audience will vote for its favorite dress through donations in the People’s Choice Award.

A silent auction will be held before the show, which will be followed by a live auction. Some of the auction items are jewelry, handmade children’s furniture, a cruise on the Lady of the Lake and a special wine and food experience at K & B Emporium’s Wine Cellar as well as a four-day trip to Sonoma/Napa Valley Wine Country.

“It’s just a neat way for people to get together and raise money for safe and affordable housing,” she said.

Last year’s event raised more than $42,000, and Schoneberg said the organization hopes to raise even more this year.

“It really is an important event for Habitat, so I hope people come support it whatever happens with the weather,” she said.

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A woman models a dress at the annual Hammers & Heels for Habitat fashion show at Music Man Square in Mason City in April 2017. 

Habitat for Humanity of North Central Iowa, a nonprofit Christian housing ministry financed through private and corporate donations, serves Cerro Gordo, Hancock, Franklin, Winnebago, Worth and Wright counties through its homeownership  and home repair programs.

Schoneberg said Habitat has provided homeownership opportunities to 50 families and completed 12 home repairs throughout the six-county region.

“We couldn’t do local projects without (the community’s support),” she said.

Tickets for the show are $50 in advance or $60 at the door.

Because there is limited space at Music Man Square, Schoneberg encouraged individuals to purchase their tickets in advance. Tickets are available at the Habitat ReStore, MBT Bank, HyVee East and West in Mason City, Clear Lake Chamber of Commerce and

For questions, call the Habitat for Humanity of North Central Iowa at 641-424-8978.

Reach Reporter Ashley Stewart at 641-421-0533. Follow her on Twitter at GGastewart.



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