The winery’s blog indicates that the idea came from a marketing strategist for Stormhoek who has many friends who work for Microsoft. The name of the wine is Blue Monster, and the Web site says it comes from “a sharp-toothed blue creature and its tagline, ‘Microsoft — change the world or go home,’ (which) has now been adopted by some Microsoft employees and fans as a symbol of the company’s innovation.”
(This opens Windows for other corporations to have their own wines.)
Celebrity wine time
Martha Stewart has joined forces with E & J Gallo Winery to produce Martha Stewart Vintage, a line of wines to be sold for $15. Included will be chardonnay, cabernet sauvignon and merlot, all bearing a Sonoma County appellation.
But you’ll have to travel a bit to get a bottle, though. It’s being sold only in Atlanta, Boston, Charlotte, N.C., Denver, Phoenix and Portland, Ore.
Also joining in the celebrity branding is Marilyn Manson, who took his stage name from Marilyn Monroe and Charles Manson, who, he said, represented the ultimate and most disturbing dualism in American culture.
However, his product isn’t wine — it’s absinthe, a distilled spirit, and will carry the label “Mansinthe.”
(And, to quote Martha, that’s a very good thing.)
French tax increase
French wine producers and merchants are up in arms because they fear the tax on wine will be raised by 300 percent from its current 4 cents per bottle.
Timesonline.co.uk reports the Health Ministry said an increase on all alcoholic drinks is being considered to ease the $6 billion deficit in France’s social security system, which is dominated by health care costs. But the Web site said insiders think the tax will be only doubled.
(They want to erase the deficit caused by health care costs. But don’t they realize that wine is considered good for your health?)
Schramsberg release
Schramsberg Vineyards recently conducted one of the classiest release parties in recent memory. About 80 members of the trade and media were treated to a candlelight dinner to commemorate the release of the 2000 J. Schram sparkling wine and the 2004 J. Davies cabernet sauvignon.
The dinner was in one of Schramsberg’s caves which, fortunately, was empty at the time. A couple of weeks later it will be filled following the bottling of the winery’s blanc de blanc.
Unfortunately, the always-gracious Jamie Davies was unable to attend, as she had broken her wrist only a few days before, but her son, Hugh, the winery’s CEO, handled emcee duties perfectly.
(Classy products from a classy family.)
Quote of the week
“A house where neither wine nor welcome is served to friends, soon will have none.”
— Rob Hutchison
Jack Heeger can be reached at jheeger@napanews.com.





